VALUE OF YOUR HANDRAISERS

A framework for how to understand the monetary value of your handraiser pipeline - rooted in scientific and mathematical principles.

Handraiser Age

Age of the handraiser.

Conversion Rate

%
The annual rate at which handraisers will convert to planned gifts.

Attrition Rate

%
This is the rate at which handraisers drop out of the pipeline.

Gift Amount

The average bequest gift amount for an organization.

Acquisition Cost

This is the cost of acquiring or recruiting the handraiser. If there are no acquisition costs or if you want an estimate of handraiser lifetime value (as revenue), then leave at $0.

Life Expectancy Estimate

This is the estimated life expectancy. This can be changed to fit the demographic profile of the handraiser.

Result

Your handraisers are 78.57% likely to stay engaged with your organization over their lifetime.
Handraiser Value

$2,257*

*The Handraiser Value figure is an estimate, based on conservative assumptions gleaned from interviews with a variety of nonprofits.

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